Search Engine Optimization (SEO)

Do I have to read all of this?  No, but Search Engines Do and you should as well!  We will tell you everything you need to know to optimize your website:

In a popular movie, they were told "build it and they will come". That may work for baseball in the movies; but it will not work for your website!

Search engine positioning, search engine optimization, and traffic generation are critical elements of a successful Internet business solution.  High visibility of your Website can make the difference between driving a high volume of sales leads and targeted traffic to your company or being lost in cyber space. 
 

Lost is not marketing hype!  Just over 4.25 billion pages are cataloged by Google alone, so it is very easy to be number 19,602 or 106,797 on a list of search responses.  Study after study indicate that most searchers do not look beyond the second or third page of responses and certainly not to the page 50 or beyond! 

Don't be a lost website!  Contact Us Today for a free optimization evaluation of your website.

We present a great deal of information on this page.  It is all relvant to understanding SEO.  Read it!

One of the original optimizers, John Alexander, Co-founder and Principal at Search Engine Workshops tells us: "Remember to stay very focused on one researched keyword phrase per page. -Stay focused."
 
Pay Per Click or Internet Ads

Have you ever heard colleagues or business associates complain that their Website is not working?  They are not sure how to define what they mean by "not working", but they know they don't receive much, if any, business from it.  Lack of business is a common complaint among many businesses.  A great Website design is just not enough. You need a plan and a strategy on how to market your Website.
 
Over 90% of Web surfers use a search engine to find information, products, and services to locate or purchase a product.  Search Engine Optimization is critical to delivering qualified sales leads to your site.  When search engine optimization is developed and managed by a professional, the business results you receive from your Website are tremendous.

Customers tell us day after day that they serve a local market and do not want, can not, serve customers from across the U.S. or around the world.  We recommend that all sites are optimized for the geographical locale first, surournding area second and on from there.  It is important to optimize for your clients, be they local, national or international.

Every day, more than 180 million Americans search on the Internet for local dentists, auto body repair shops, realtors, restaurants, car dealers, plumbers, caterers, fitness clubs, lawyers, carpet cleaners, cosmetic surgeons and other business and personal services.

There are one billion local searches make each month on the biggest search sites in America: Google, Yahoo, AOL, MSN, AskJeeves, SuperPages Internet Yellow Pages, and more.

We make advertising online easy.  We have the technology to work with all of the major search engines, select keywords, optimize bids, and much more.  But bottom line, you just want the customers, right?

With Local Ads Work, you’ll see a whole new way of marketing – a solution that tracks the leads you get through your online advertising.

You will receive daily reports that include the phone numbers and e-mail addresses of the customers that are a direct result of your marketing effort.   We can track online prospects as they become “offline” customers. Complete return-on-investment tracking. You’ll actually see the results.
 
Take advantage of the fastest growing advertising medium in the world.  We can introduce your business to future buyers and get you immediate sales today! 

That’s a goal we help you achieve.  
 
Certified Search Engine Positioning Experts

Search engine optimization is the most overlooked aspect of Website development, mainly because most Website developers are graphic designers or technicains who do not understand the intricacies and fine points of how to position and optimize your Website.

i5 web works is certified in Advanced Search Engine Optimization strategies through the Academy of Web Specialists, the leading organization for search engine positioning.  Marketing your Website is a very important component of the overall Internet strategy we develop for our clients.

Search Engines are very dynamic businesses with constant change being the norm in the industry.  Keeping up with all the changes and how that affects your Internet business success is a full time job, that requires constant attention to the ever-changing industry.  You can count on us to be on top of all the latest changes, ensuring that your Website remains in the forefront of your customers' searches.

Top Listings in Search Engines

It is very important for your Website to be listed in the top 10 search results when potential customers are searching for your products or services.  When you are competing against tens or hundreds of thousands of competitive websites, working with a company that understands how to get your company into the top search results is extremely important.

All of our clients have received top results on the majority of their search terms in many of the search engines.  Houk Air Conditioning, Amador CPA, and Texas Insurance Exchange each had in excess of 10 top ten keyworkd listing the first weeks after launch.  Normally results will vary within the different search engines due to the varying methods they choose to rank Websites.

Tracking Results

Tracking your results is critical!  When you host your site with us, we provide statistical reports that will help track not only the number of visitors, but where they enter the site, on which pages they left the site, which search engine was used to find the site, and more detail.  We need to know this detail to continue the process of optimization.  This process is an ongoing effort to achieve or maintain the best possilbe results.

Search engine optimization - what we do?

Our ultimate goal through Search Engine Optimization (SEO) and positioning is to bring your site higher volumes of targeted traffic.  We accomplish this by positioning your site where it can be easily found with the search terms most appropriate for your business.

We start by developing an appropriate search engine marketing strategy for your company.  This includes:

• Determining the most appropriate search phrases for your company
• Researching the effectiveness of the search phrases
• Determining and eliminating technology barriers within your Website
• Composing strong, effective titles and descriptions for your Website
• Writing and editing compelling "search engine friendly" content
• Reviewing and recommending link arrangements
• Handling Search Engine and Directory submissions
• Ensuring Ongoing performance management 

Researching Search Phrases

The first step in developing an effective search engine positioning strategy is to conduct a thorough research of keywords or keyword phrases appropriate for your business.  Many times the words or phrases you may think are most appropriate may not be the actual search terms people are using to find your products or services.

Using the WordTracker service, we are able to research and identify the best key phrases to use when optimizing your Website. Statistical analysis is performed around the number of searches conducted on the Internet for desired key phrases and the number of competing Websites for those key phrases. We use this analysis to determine which key phrases will bring the most effective and targeted traffic to your Website. Without proper knowledge and research of your search terms, you will enter the world of Internet search engines and directories blindfolded.

Determining Technology Barriers

Most Website developers do not understand the ins and outs of Internet marketing and Search Engine Optimization.  Therefore, many Web pages are designed and programmed with inherent roadblocks that affect search results.  We can help you identify these roadblocks on an existing Website and provide recommendations on how to fix these barriers for more effective optimization.

We believe in Wordtracker as an indispensable tool to find the right keywords and keyword phrases.  With Wordtracker, we can determine if someone is actually searching for that product you are selling on the Internet.  Billions of dollars are spent on e-commerce in all industries and on widely disparate products.  Having said that – not every product is known or even desired.  If you don’t use Wordtracker to validate your product, you have wasted time with your website.

We use Wordtracker every day.  If you want to use Wordtracker in your business, go to Wordtracker and buy it for your business.
 
Of course, it is always best when we can help you develop your Website from the beginning. so it is designed and programmed with effective search engine positioning and optimization from the inital development.  We will always consider Internet Marketing strategies when we design and develop a Website for you.
 
Writing Effective Content and Meta Tags 

It is not important that you understand Meta tags nor the HTML content used to develop your site, but it is very important that we understand the relationship between these tags and the various Search Engines.  Having compelling content that is optimized for your search phrases is paramount to your positioning success.  We will review your existing content and make editing recommendations designed to improve not only your positioning but also the overall theme of your Website.  Many companies have the misconception that they should have very little content on their Website.  Nothing could be further from the truth!  Meta Tags are a very important aspect of SEO.  We understand the keys for productive and compelling tiltles and creative descriptions that will help ensure a high rankings for your website. 

People who are searching the Internet are looking for information.  A picture may be worth a thousand words, but it normally will not answer the questions people have on the Internet. In fact, one of the number one reasons people leave a Website is because they cannot find the information they are looking for on that site.

We can help you edit existing content or you may choose to have us do the copy writing for you.  Either way, we will help you employ proven methods and strategies for effective optimization.
 
Search Engine and Directory Submissions 

Submitting to search engines such as Google and MSN, and directories, such as Yahoo and Looksmart, can make a huge difference in the success or your internet marketing plan.  But submission without a plan, is much like the Lotto -- the odds are against you achieving the results you are seeking.

Directories do not accept Websites in the same manner as Search Engines.  Understanding the important aspects of what information the Directories need and what they will and will not accept helps to ensure your listing will be listed. Directories, such as Yahoo, do not guarantee acceptance into their category listings, even when you have paid $299 for the review.

When you are accepted into a Directory, it is also important that your title and description is one that will help in your SEO efforts.  Once your Website is accepted into a given directory with a particular title or description, it is extremely difficult to change your listing if you are unhappy with the results. Therefore, getting it right the first time is paramount to your success.

It is also important to correctly submit your Website to the major Search Engines.  Some believe that you can auto submit your Website through various software programs.  Most of the major search engines heavily frown on this method. In fact, several have set up submission methods that ensure manual submission. We will always manually submit your Website to the search engines to make sure your site is handled with the utmost care.
 
 
Bottom Line - Cost Effective Marketing with Proven Results

When reviewing your overall Marketing efforts, search engine optimization is one of the least expensive marketing programs available.  The key is working with a company with proven results.

While no company can truly guarantee a top ten ranking, our clients consistently rank in the top on many of their search phrases within the major search engines and directories.  In fact, top results are the norm when your use sound SEO techniques!  Rankings will vary among each search engine and directory, due to the differences in search rules. Various search phrases will normally rank well in some engines, while other phrases will do better in others. Directories and search engines have their own algorithms that determine rankings. The key is to develop an overall strategy that will allow you to obtain high rankings in the majority of the major search engines and directories.  Our proven methods and expertise will provide the results you are seeking.
 
Contact Us Today for a free evaluation of your website.